PRIMA Ancestral Protein Bar, Salted Caramel, 7 Pack

Most protein bars are a list of 30 ingredients you can’t pronounce, held together with sugar alcohols that upset your stomach. PRIMA went the other way. The Ancestral Protein Bar has ten whole-food ingredients: grass-fed whey and collagen for 21 g of protein, raw honey and coconut nectar for carbs, egg yolk and grass-fed beef tallow for fat, plus cacao nibs, coconut, vanilla and sea salt. That’s it.

The result tastes like a soft salted caramel, not a chalky brick, and gives you a complete mix of protein, carbs and fat. Eat one after a HYROX session or long run to kickstart recovery, or as a breakfast on the go on race morning. The collagen is a bonus for joints and tendons that take a beating from sled pushes and running. Seven bars per box.

Why we like it

• 21 g protein from grass-fed whey and collagen
• Ten real ingredients, nothing artificial
• No seed oils, no sugar alcohols, no artificial sweeteners or “natural flavours”
• Carbs from raw honey and coconut nectar, fat from egg yolk and tallow
• Collagen for joint and tendon support
• Gluten free, non-GMO
• Soft salted caramel taste, not chalky

Is this you?

• You need protein after training but hate the taste of regular bars
• Sugar alcohols and sweeteners give you stomach issues on the run
• You eat whole foods and want a bar that fits that
• You want a quick breakfast or recovery snack that isn’t a shake

Specs

• Contents: 7 bars x 57 g
• Per bar: 250 kcal, 21 g protein, 17 g carbs (13 g sugar), 11 g fat, 1 g fibre
• Ingredients: grass-fed bovine collagen peptides, grass-fed whey protein concentrate, organic coconut nectar, organic raw honey, grass-fed beef tallow, organic cacao nibs, organic coconut, egg yolk, organic vanilla extract, sea salt
• Gluten free, non-GMO, no seed oils, no sugar alcohols
• Store cool, bars can soften in heat